EA wins Guinness World Record for most downvoted Reddit comment in history

Companies mentioned: Electronic Arts

Reddit users have discovered that the platform’s record for the most-downvoted comment will appear in the 2020 Guinness Book of World Records.

There’s a new king on Reddit for the most-downvoted comment on the platform, and we have the intense fandom behind Star Wars to thank.

The most-downvoted comment belongs to Electronic Arts, who racked up a score of -667,000 responding to a thread about its 2017 game, “Star Wars: Battlefront 2.”

The record-breaking comment was made in response to a Reddit thread of users voicing their complaints about the controversial 2017 video game, “Star Wars: Battlefront 2.” The video game, and game-maker EA, faced criticism for implementing “loot boxes” full of added features, which players could pay for in order to get an advantage in the game — something referred to as “pay for win” in the gaming community. This loot box system would also require gamers to pay for access to key characters like Luke Skywalker, Princess Leia and Darth Vader.

EA responded that unlocking characters was designed to give players “a sense of pride and accomplishment,” and thanked fans for their “candid feedback.” Evidently, users weren’t happy with the response, and downvoted the EA comment en masse.

EA decided to scrap the concept of loot boxes in “Battlefront 2” by March 2018, and the company’s chief design officer later admitted EA “got it wrong.”

But with the world record, Star Wars fans aren’t about to forget about the mess-up anytime soon. The entry in the 2020 Guinness Book of World Records was first spotted, coincidentally, by a Reddit user, whose post has 89,000 upvotes.

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